Paul Mitchell Platinum Blonde Shampoo is a violet-toning shampoo designed to brighten blonde, silver, and highlighted hair while neutralising brassy or yellow tones. It gently cleanses without stripping moisture, leaving your blonde cool, vibrant, and refreshed.
Platinum Blonde Shampoo Benefits
- Anti-brass violet pigments → neutralise yellow tones for a cooler, brighter blonde.
- Colour-enhancing cleanse → boosts shine and keeps highlights looking fresh.
- Moisture-balanced formula → cleans without drying hair out.
- Smoothing action → improves softness and everyday manageability.
- Colour-safe care → perfect for blonde, silver, highlighted, and chemically treated hair.
Why This Violet Shampoo Works
Performance: Toning Power with Gentle Cleansing
The violet pigments help correct brassiness while the gentle formula lifts impurities without dulling colour. It’s a reliable way to maintain crisp, cool tones between salon visits.
Customer Experience: Brighter, Softer, Brass-Free Hair
Users love the way this shampoo delivers cleaner, brighter blonde results while keeping hair soft and easy to manage. No harsh dryness — just radiant, toned colour.
Durability & Value: Longer-Lasting Cool Blonde Tone
Regular use helps blonde and silver hair stay vibrant for longer. It prevents brassiness from returning quickly, meaning fewer emergency toning visits and consistently fresh colour.
Perfect For
- Neutralising brass in blonde or silver hair
- Maintaining cool-toned highlights
- Daily or weekly toning depending on hair needs
- Anyone wanting bright, salon-fresh blonde tone
DC Barber Co. Advantage
DC Barber Co. provides authentic, salon-grade haircare with fast South African delivery and advice from real grooming experts who understand local needs and conditions.
Specifications
- Formula: Violet-toning shampoo
- Hair Type: Blonde, silver, highlighted, colour-treated
- Purpose: Toning, brightening, cleansing
- Texture: Rich, colour-safe lather
Get It Today
Brighten your blonde and neutralise brassiness with Paul Mitchell Platinum Blonde Shampoo — the essential violet shampoo for cool, clean, luminous colour.
Paul Mitchell ESP Lab Styling Paste